Nanette Himmelfarb is a troubleshooter for an start-up Internet-based business. That’s because she’s also the owner of a collectible poster company. She doesn’t like admitting that sometimes there are problems even she can’t solve, but at the same time she knows that there is one company she can count on to provide solutions in everything from website implementation to media planning and campaign management: Grafix Softech.
Based in Atlanta, Illinois (“What are you gonna do?” she laughs, knowing that everyone assumes she’s in Georgia) she nonetheless feels compelled to sell her products around the world. And just because she’s based in a small town doesn’t mean that she has to run her business like a small timer.
“I’ve gotta compete with big guys from Hollywood and New York, and thanks to Grafix Softech I can,” she says. “I read about the company’s founder, Navtej Kohli, and realized that if this guy could grow from a poor childhood in India to have companies on three different continents, I could also be successful anywhere I want to live.”
So whether she’s from a small Midwest town of 1,649 people or from the Georgian metropolis of millions, Nanette Himmelfarb knows that the world is at her fingertips. And at Grafix Softech, they like to think they can keep it solidly in her grasp.
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